NRI Friendly — From Scratch to Organic Growth

Industry: NRI Shopping & Return Gifts Services (USA & UK based audience)
Services Provided
- Social Media Management
- Content Creation
- Video Editing
- Graphic Design
- Lead Generation
- video shooting

Client
NRI Friendly
Project Start Date
February 2025
Status
Ongoing
Our Approach
We designed a tailored strategy for NRI Friendly focusing on building brand visibility, engaging content, and organic community growth, targeting NRIs in the USA & UK.
Our action plan included:
- Daily Social Media Management
- Custom Content Creation (festive, NRI-specific, service highlights)
- Reels & Short-form Video Editing
- Creative Graphic Design
- Organic Lead Generation through high-quality posts, hashtags, and community engagement


Results
Increased engagement & first organic enquiries started
Month 1 (February 2025)
Instagram Followers:
0
+
Account Reach: 3,178 (up from 111)
Consistent organic leads started flowing in via DMs and comments
Month 2 (March 2025)
Instagram Followers:
0
Account Reach: 4,203
Month 4 (May 2025)
Instagram Followers:
0
+
Account Reach: 54,283
Ongoing Progress:

The brand is now consistently growing, receiving organic enquiries from NRIs across the USA & UK.
Engagement has improved dramatically, and visibility has skyrocketed within just Four months.
We’re continuing to scale this growth with more targeted content and community building.
